Local residents and businesses can find out more about a proposed new retail park when initial plans go on display in Debden Broadway this month.
Langston Road Retail Park will hopefully soon become a welcome addition to Debden’s retail line-up; offering more choice for local shoppers and the wider catchments. Part of the site in Langston Road is currently occupied by a Council depot servicing refuse freighters and maintenance teams who would be relocated to other sites. No existing jobs would be lost as a result of this proposal. Combined with the adjoining land belonging to property developer Polofind, the enlarged site would form a retail development bringing jobs and shoppers.
Should the Council gain planning consent, Langston Road Retail Park is envisaged to become a home of fashion retailers complementing other high street businesses in the Broadway.
Epping Forest District Council will launch a public information exercise at 23 The Broadway, Debden with displays of the proposed project, visuals and information.
23 The Broadway Debden will be open on:
Tuesday 23 November 2010 from 10am to 1pm
Wednesday 24 November 2010 from 1pm to 5pm
Thursday 25 November 2010 from 5pm to 8pm
Saturday 27 November 2010 from 10am to 1pm
Consultants and Council officers will be in attendance to answer questions and discuss the proposed development.
Potential Benefits of Langston Road Retail Park:
¢ 10,000 sq m of ground floor retail space, with additional mezzanine space.
¢ Fashion led retail, home to high street names.
¢ Encouraging the retention of local shopping.
¢ Targeting 80+% of expenditure that currently goes outside the area to return and experience shopping on their doorstep.
¢ Give the local and wider community the retail it wants.
¢ Make Debden a more vibrant Centre.
¢ Bring in additional shoppers who will therefore spend more money in Debden.
¢ Enhance perception of the area and encourage additional retail interest in the locality.
¢ Encourage local shopping as part of a green sustainable attitude.
¢ Accessible by sustainable modes of transport; being within easy reach of Debden Station and the bus services which serve Chigwell Lane and The Broadway.
¢ Backing of Epping Forest District Council who will ensure that the retail is what the locals require, supporting the investment that the Council has already undertaken.
¢ Epping Forest District Council is an environmentally aware and business oriented district looking after its residents and traders.
¢ Will provide part and full time employment, both during the construction period and in the long-term once the Retail Park is open.
¢ Epping Forest District Council is looking at ways in which to support The Broadway and encourage the synergy between them.
¢ The majority of trips to and from the Retail Park will be made outside of the current weekday peak hours on the local highway network, underground and bus services; this will enable the Retail Park to complement the existing developments in Debden by attracting visitors to the area at times when the transport networks are less busy.
¢ A major highway improvement scheme for the A1168 Chigwell Lane is being developed to support the development in conjunction with Essex County Council. The scheme will be implemented as part of the development to ensure that trips to the Retail Park can be safely accommodated at all times, and will deliver benefits to all travellers using the route by smoothing traffic flow and improving the pedestrian environment.
¢ The proposed scheme will comprise 2 two storey terraced blocks with provision for first floor mezzanine.
¢ The building elevations are to be finished with a mixture of recyclable building materials.
To ensure this opportunity is given the greatest support the Council is looking at ways to encourage a better relationship between the site and The Broadway. Epping Forest would remain the Landlord to The Broadway and would not do anything to undermine it. The developers are considering a programme of enhancement which would include signage; an improved link walkway between Debden Station and The Broadway to encourage access; and a potential marketing programme to assist in creating awareness of The Broadway. This would be part of the continuing programme of enhancement and investment in the immediate area for the benefit of local people and traders.
The Council are very aware of the local residents’ concerns regarding highways issues affecting the area, and to this end they have been in a dialogue with Essex County Council to undertake traffic improvements. The intention is that a highways improvement scheme will be developed which not only addresses the demand created by the retail park, but which also seeks to tackle where possible the root causes of the traffic issues which are currently observed. When implemented, the results would improve access and traffic flow through the area, lessening the impacts of traffic congestion and delays which are felt locally. Epping Forest District Council is optimistic that the scheme can be delivered; if these improvements do not go ahead now, the opportunity for financial assistance will be lost; and there will not be an allocated time in the near future for them to re-commence.
Councillor Lesley Wagland, Legal and Estates Portfolio Holder, said: The Council are very supportive of the potential benefits of the scheme. Reflecting current interest, it is hoped it will bring in new fashion retailers to the area; encouraging those who shop in other destinations to return and shop locally. Langston Road Retail Park would, alongside The Broadway, combine to offer a greater shopping choice for Debden. Collectively it would become a thriving centre and its ability to compete with areas outside the district would improve. It could mean up to £70 million a year to the area from shopping that would otherwise go outside the district. In addition to the new shopping, it would create the opportunity for over 200 new local jobs for Debden.