Anti-litter campaign cleans up for third year

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An anti-litter campaign across Essex, Kent and Suffolk #BinIt has resulted in a reduction of litter for the third year in a row, an amazing drop in litter of 43%.

Don't toss it - #BINIT

Littering is a criminal offence

The Love Essex campaign, run by the Cleaner Essex Group, is made up of local authorities and local business partners throughout Essex.

This year’s Don’t toss it – #BinIt campaign aims to remind people that:

  • Littering is a criminal offence
  • It comes with a fixed penalty notice from £75
  • And a maximum fine on conviction in court of £2,500

Spreading the message

The ‘Don’t toss it – #BinIt’ message has appeared throughout Essex on

  • Refuse vehicles
  • Bus shelters
  • Petrol pumps
  • 86 McDonald’s restaurants
  • 15 KFC restaurants
  • Spread to 2.4 million social media accounts

This has so far seen an average drop in litter of 43% and helped to reduce branded fast food litter by 63 per cent, in the areas monitored, and independently verified by Keep Britain Tidy.

Tackling litter

Councillor Will Breare-Hall, Environment Portfolio Holder said: “Litter is an issue that costs around £17 million across Essex. Not only does this take resources away from other much needed council services it also damages our environment.”

“It is important for people to remember that littering is a criminal offence that comes with a maximum fine of up to £2,500.”

“As a community we need to come together and tackle this important issue by behaving responsibly and reporting incidents so we can investigate further and take action.”

Working together

Cherry Lewis-Taylor, McDonald’s franchisee added: “I believe that working together and campaigning against littering at our restaurant locations helps remind people to dispose of their litter responsibly.”

“Between McDonald’s and KFC’s participating restaurants and drive-thru’s, we have reached millions of customers. Adding this to the number of people who saw the other campaign material, including social media, it is likely that the Don’t toss it … #Binit message will have been seen at least 6 million times.”

Do the right thing

Huw James, Director of Kefco, the KFC Franchisee in Essex commented: “I am proud that we at KFC can work with councils and other business partners to actively promote that people should do the right thing and bin their litter. As a business, we are committed to looking at ways we can help reduce the amount of litter that ends up on our streets.”

Report it

If there are large amounts of litter in your street or fly-tipped rubbish near where you live, let us know

Please give as much detail as possible so we can investigate what further action can be taken.