A local businesswoman tells her story and how a business grant helped make her business COVID secure.
Farima Perry Flowers
A bold move to set up a new business during lockdown has paid dividends for Farima Perry, the driving force behind the flower boutique that takes her name in Loughton High Road.
Farima’s a solicitor and got her love of flowers from frequently staying in luxury hotels whilst working abroad as a banking lawyer. The amazing floral creations in those hotels brought joy to her day, so when she decided she’d had enough of working in the city, she trained in floristry and wedding planning and quickly carved a new niche for herself.
Her original boutique was in north London and she opened a concession in Harvey Nichols in Knightsbridge, but in July last year she made the brave move to Loughton.
To help her business as it faced COVID restrictions she applied for, and got, a business grant from Epping Forest District Council. The Essex Business Adaptation Fund grant helps small businesses to carry out adjustments to their premises or service, enabling them to operate in a COVID-secure way.
Farima praised the advice and support she received form council officers in securing the grant which has helped her online delivery service.
It was such a smooth process and I’d urge other business owners to apply.
Farima was on BBC Essex radio last week to talk about the grant and urge others to take it up. There is still grant money available until 1 July 2021.
Flower rainbow arches and kindness bouquets
Farima specialises in weddings – both planning and flowers – alongside selling beautiful blooms from her shop and providing flower contract arrangements for homes, restaurants, pubs, hotels and businesses. She also continues to practice law and is General Counsel to the UK Weddings Taskforce.
Her altruism shines through in her business. At the start of lockdown the team provided artificial flower rainbow arches and installations for NHS Hospitals as a thank you, and more recently they’ve been making kindness bouquets to leave around the town.
Her company is also donating its design and décor services, including all the flowers to create a spectacular floral dream for a deserving NHS couple in collaboration with Hello Magazine.
People love flowers
Farima is delighted with the way her business Farima Perry Flowers has been received in Loughton.
We’ve been made to feel very welcome by the business community and residents alike, and we are enjoying being part of the Loughton community.
People love flowers, especially during these difficult times and it is always a privilege to be part of a story that brings happiness.
Apply for a grant
If your business need help to operate in a COVID-secure environment apply for an Essex Business Adaptation Fund grant now.
If you would like to chat to someone at Epping Forest District Council about the scheme please call 01992 564264.
Keep up to date
Keep in touch with our latest news, service updates and reports.