Eradicate the littering bad habit
With local authority budgets depleting every year, the demand and pressure on services such as street cleaning rises. The ultimate victory would be to eradicate the littering bad habit, however as the trend in ‘eating-on-the-go’ continues to grow, so does the battle against litter. Local authority partnership the Cleaner Essex Group is determined to tackle the problem and knows that the joined-up approach has been tried, tested, and most crucially has brought results.
This year’s campaign reminds people to bin their litter responsibly, or risk a fine for littering from £75. Following the success of the Essex-wide 2014 ‘Littering … it’s not pretty’ campaign, the partnership is growing in size and strength, with partners campaigning together under the banners of Love Essex, Love Suffolk and Love Kent.
From 24 August until the end of September posters and fast food packaging will carry messages to different target audiences, to show that binning your litter is smart, classy, cool, and above all a pretty easy thing to do too.
Litter is a shameful blight
Councillor Will Breare-Hall, Environment Portfolio Holder at Epping Forest District Council said: “Litter is a shameful blight on our towns and countryside. It damages the environment and costs Essex tax payers millions of pounds each year to clean up. By working with other local authorities and businesses I hope we can encourage more people to put their litter in the bin and prevent bad habits developing.”
“Not only is it harmful to the environment and expensive to clear up, it is also anti-social. If you are caught littering you could find yourself having to pay a costly fine.”
Passionate about protecting the environment
As more retail giants take a stance against littering, Cherry Lewis-Taylor, McDonald’s franchisee said: “As a local businesswoman I’m really proud to be supporting the second Love Essex litter campaign and am confident that it will build on the success that we achieved last year.”
“I’m passionate about protecting the environment and employ several full time members of staff who carry out at least 3 litter patrols every day of the year. I see the negative effect litter has on the local area, first-hand, so I am delighted that the Love Essex, Kent and Suffolk campaign is bringing together every single McDonald’s across the 3 counties, individuals, and even more local businesses to raise awareness of the issue.”
Going from strength to strength
Allison Ogden-Newton, Chief Executive of environmental charity Keep Britain Tidy said: “It is fantastic to see the Love Essex campaign going from strength to strength and the model being adopted by other counties. Campaigns like this, which see local authorities, charities, businesses and communities working together, are the best way to tackle the problem of litter that blights our streets, parks and beaches.”
Look out for our posters
View the posters in a slideshow by clicking on a picture below and then click start slideshow.
This year, more than 300 local businesses across Essex, Suffolk and Kent are all joining forces with the same objective – to combat litter and put pressure on offenders to change their anti-social behaviour.
The businesses include
- Chelmsford Star Co-operative
- Helping Hands
- Highways England
- Keep Britain Tidy
- RP2 Global
- Smith Anderson