The department for culture, media and sport has launched a consultation on the regulations on advertising activity and trading in open public places around Olympic and Paralympic events during the 2012 Games. They are interested in the views of all those affected by the regulations but in particular traders, advertisers, local businesses and residents.
The consultation sets out proposals on the management of advertising and trading in open spaces within a few hundred metres around the Olympic and Paralympic venues and road race routes. They will apply for a limited time when competition in the venue is taking place.
The measures we are proposing are in line with those used at all Olympics since Sydney 2000, said Olympics Minister Hugh Robertson. They aim to strike the right balance between preventing unauthorised advertising and trading that damage the rights of the sponsors, and enabling businesses to operate as usual.
It is a requirement of the International Olympic Committee host city contract that measures are in place to prevent ambush marketing and unauthorised trading at Games time.
The consultation runs from 7 March to 30 May 2011.
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