Essex ‘Shaken and Slurred’

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Alcohol Awareness week aims to raise public awareness of the long and short term issues that can arise from alcohol misuse, and how this can impact on the lives of families and friends as well as the individuals themselves. More information about Alcohol Awareness Week can be found at Alcohol Concern website.

Within the last decade we are seeing a marked increase in alcohol consumption, particularly among young people and women. Caroline Wiggins the Safer Communities Manager said: “I believe that it is more important than ever for people to be educated about the effects of alcohol”.

Essex Drug and Alcohol Action Partnership are running a campaign called Shaken and Slurred, which is aimed at binge drinkers. The campaign will be launched during alcohol awareness week and will run for six weeks, leading up to Christmas and the New Year.

The campaign is based around a thirty second video that shows in a humorous way how excessive drinking affects others and the importance of drinking responsibly.

Every hour more than 100 people go into hospital in England and Wales with an alcohol-related condition.
Every day more than 40 people die as a result of alcohol in England and Wales.
Every week more than 100 children call ChildLine upset about their parents’ drinking – some as young as five years old.
Alcohol consumption has nearly doubled since the 1950s.
It is estimated that 2.6 million children in the UK are living with parents who are drinking hazardously and 705,000 are living with dependent drinkers.
More than 100 children, including children as young as five, contact ChildLine every week with worries about their parent’s drinking or drug use.

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